Oura to Acquire AI Healthcare Startup Counsel Health for $625 Million

Smart ring maker Oura has entered an agreement to acquire Counsel Health, an AI-powered primary care startup, for $625 million. The deal, expected to close by the end of the year, will bring Counsel’s in-house physicians and 24/7 medical AI directly into the Oura health tracking application.

The acquisition marks Oura’s third corporate purchase this year, following its previous acquisitions of conversational health platform Galen AI and biometric gesture control developer Doublepoint AI. Counsel Health previously operated as a partner inside the Oura app, but bringing the startup in-house allows Oura to pair continuous biometric monitoring with direct clinical intervention. Through the service, users will be able to consult with doctors, manage chronic conditions like cardiometabolic and reproductive health, and seek prescriptions for acute illnesses.

The move reflects a growing effort by technology firms to link personal health monitoring with established medical systems, echoing Samsung’s acquisition of health care integration platform Xealth last year. By connecting continuous biometrics with on-demand clinical guidance, wearable providers aim to deliver immediate medical advice and potentially alleviate demand on traditional primary and urgent care facilities.

What to watch next: Oura has not yet disclosed whether access to Counsel Health’s medical AI and physician network will be bundled into its existing app subscription or offered as a separate premium tier.